Kristin is a writer, educator, and communications specialist. A graduate of the University of British Columbia, she also holds a Master of Science in Education and Social Policy, and a Master of Arts in Media, Technology, & Society, both from Northwestern University. As a doctoral candidate at Northwestern, Kristin taught Communication Studies, and was a Fellow at the Center for Leadership. She has spent the last 20 years studying how digital media has transformed the ways in which we communicate to one another.

Kristin really loathes talking about herself in the 3rd person, though, because it is impersonal, cold, and doesn’t make you like me. And that is what social media, at the heart of it, is all about: forming real connections with people.

It doesn’t really matter why you want to connect with them. Maybe you want to sell people a product, or an idea. Maybe you want them to donate money to your cause, or sign up to volunteer with you. It’s all about connection. And in 2020, when we can’t meet face to face, digital connection is more important than ever.

So let’s get you connected! And let’s do that in a personal, organic and meaningful way. Let’s position your social media to surround you with people and organizations that can help you. Let’s identify what you need to grow, and use your social media to facilitate that growth. Let’s make sure that your message reaches more people, every month, and let’s make sure the people it reaches become engaged with your mission. Let’s let your social media market you in ways that make your job easier.

Effective social media isn’t a billboard – a giant message that commuters whiz by, see once, and forget. But a lot of brands treat it like that, wasting their potential (and their money) by talking at people. I don’t do that. Instead, I talk to them. I build social media as a friendship proposition. I can take your social media and turn it from a broadcast-only shout-into-the-void at strangers to an engaged and enthusiastic conversation with friends. I can build you a following, develop brand awareness, curate a feed that keeps people curious and motivated to get involved with you, show Google that your brand is front page material, and help you build connections that yield meaningful results.

And I can do that without jargon. I can do that in plain English, so that you understand exactly what your social media is doing for you, what it could be doing better for you, and how to measure that success.

That’s what I can do for you. Let’s have a conversation.

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